2006, Visual brand element for Windows Live services – This project involved creating a visual brand element that would unify the Windows Live suite of services. I proposed the concept of “flow”, which describes the products and features as fluid; working seamlessly with one another in a continuous flow.
Screens
1. Visual element concept – water is used to illustrate the idea of droplets coming together to create something organic
2. Visual system applied to live.com – hard lines and borders were kept to a minimum to accentuate fluidity
3. Mail example
4. Idea on how to market the service